Make Review (2026): Pricing, Features, Pros & Cons
Our verdict
Make is the best pick for complex, high-volume automations where fine control over logic matters and Zapier's per-task pricing gets expensive.
- Rating
- 4.44.4 out of 5 stars
- Best for
- Complex multi-branch automations
- Starting at
- $9
- Free tier
- Yes
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Quick facts
| Pricing | Freemium$9 per month for the Core plan, billed annually |
|---|---|
| Free tier | Limited monthly operations on the free plan |
| Platforms |
|
| Launched | 2012 |
| Company | Make (Celonis) · Czech Republic |
How Make scores
Editor scores out of 5. Overall rating: 4.4.
| Output quality | 4.0 | |
|---|---|---|
| Features | 5.0 | |
| Ease of use | 3.0 | |
| Value for money | 5.0 |
About Make
Make (formerly Integromat) is a no-code automation platform that uses a visual, flowchart-style canvas to build multi-step workflows ('scenarios') connecting apps and APIs, including AI steps for content generation, classification, and data extraction. It offers more granular control over branching logic, data transformation, and error handling than many simpler automation tools.
A free tier includes a limited number of monthly operations. Paid plans scale by operations volume and unlock more frequent execution intervals, priority support, and advanced features like custom functions.
Make tends to appeal to more technically comfortable users who want finer control over complex workflows than Zapier's simpler linear model provides, often at a lower cost per operation for high-volume use cases.
Key features
- Visual workflow canvas
- Advanced branching and data transformation
- AI-powered workflow steps
- Custom functions
- Wide API/webhook support
Pros & cons
Pros
- Visual canvas with fine-grained control over logic
- Often more cost-effective at higher volumes than Zapier
- Strong support for complex branching and data transformation
- AI steps for generation and data extraction
Cons
- Steeper learning curve than simpler automation tools
- Smaller app library than Zapier for some niche integrations
- Visual canvas can get complex for very large workflows
Who should use Make
- Complex multi-branch automations
- Technically comfortable teams
- High-volume automation on a budget
Frequently asked questions
Is Make free?+
Yes, Make has a free tier with a limited number of monthly operations; paid plans start around $9/month billed annually.
Is Make harder to use than Zapier?+
Make's visual canvas offers more control but has a steeper learning curve than Zapier's simpler linear workflow builder.
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